Asala Trailer 5 from SHASHAT Women Cinema on Vimeo.

The Palestinian Businesswomen’s Association – Asala was founded in 1997 under the name Center for Women’s Economic Projects (CWEP) and registered as a non-profit organization under the current name in 2001.Until August 2014, Asala provided both small loans, totaling more than USD 35 million, and non-financial services to female micro-entrepreneurs. Following a change in legislation, Asala established itself as two separate legal entities since then, whereby “Asala for Credit and Development delivers financial services and “The Palestinian Businesswomen’s Association – Asala” continues to provide comprehensive and needs-based services to marginalized women in the West Bank and Gaza Strip along three strategic tracks, namely:

1. Advocacy and lobbying for women’s economic and social rights

2. Capacity building for women entrepreneurs

3. Facilitating access to local, regional and global markets for women entrepreneurs

To date, Asala has benefited more than 8000 women through its capacity building services and tens of thousands of women through its advocacy and lobbying efforts, thereby enabling them to create better lives for themselves and their families as well as advancing progressive social change which recognizes women’s economic and social rights in their communities.